GEO is the new SEO

Search is moving to generative engines. When a user asks ChatGPT, Claude, Perplexity, or Google's AI Overviews a question, they get a single answer with a handful of cited sources — not ten blue links. If your brand is not among those citations, you are invisible.

GEO — Generative Engine Optimization — is the practice of making your brand the one that gets cited.

How we measure it

The GEO Agent runs a curated list of prompts relevant to your workspace across multiple LLMs. For each prompt, it asks:

• Was my brand name mentioned?
• Was my URL cited?
• What alternatives were mentioned instead?

From those signals we compute a weekly GEO score (0–100) and track trends. When the score drops, the agent surfaces an action item with the specific prompt that is now citing a competitor.

What you can do about it

• Publish dense, authoritative content that LLMs want to quote.
• Get mentioned across third-party sites (review sites, Reddit threads, HN front-page).
• Maintain a clean structured-data footprint so crawlers understand your brand.

All three are first-class agents inside Xicmo.